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Noma Square nabs first retail tenant

Staff Report
Published March 12, 2013

JHM Hotels Inc. announced Tuesday Kilwins Chocolates and Ice Cream will be its first retail tenant in Noma Square.

Noma Square, or the North end of Main Street, is undergoing a major renovation in conjunction with the Hyatt Regency Greenville’s renovations. The Hyatt Regency Greenville is owned by Greenville-based JHM Hotels.

DJ Rama, president of JHM Hotels, announced plans last year for three retail tenants and a restaurant to open in Noma Square as part of efforts to recruit visitors, pedestrians and activity to North Main in downtown Greenville.

Roost, a new farm-to-table restaurant, opened there in January.

Kilwins plans to open a franchise in Noma Square this summer. Kilwins makes and distributes chocolate, fudge, caramel, ice cream and other homemade items through a network of franchised retail stores.

“Kilwins is a great addition to Noma Square and will be a destination retailer for residents and visitors,” said Greenville Mayor Knox White in a news release. “They will serve as another anchor to the continued growth of the North Main area.”

Ashley Adams and her parents own the local Kilwins Chocolates & Ice Cream franchise, which will be managed by Ashley Adams. CBRE — The Furman Co. represented the landlord in this transaction.

“Having graduated from Clemson, I know Greenville well and I am thrilled to be opening a business in such a dynamic downtown area,” Adams said in a news release. “Local residents and visitors alike won’t soon forget the truffles, candy, fudge, caramel and ice cream, especially the ice cream. Kilwins and Greenville will be a perfect match.”

Founded in 1947, Kilwins Chocolates Franchise Inc. is headquartered in Petoskey, Mich.

The Hyatt Regency Greenville opened on North Main Street in 1982. It was previously owned by Hyatt Hotels Corp. before JHM purchased it in 2011. Owned by the Rama family, JHM was founded by H.P. Rama in 1973. The privately held, owner-operator has more than 40 hotels across brands such as Marriott, Hilton, Hyatt and Starwood.

Subscribe to GSA Business for the full story in the March 25 issue.

Previous coverage

Roost restaurant to open as part of Noma Square
Hyatt to add three retail stores, restaurant to N. Main
JHM buys downtown Hyatt, plans renovation

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