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BMW brand U.S. sales up in February

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Sales of BMW brand vehicles in the United States ticked up in February which led to a slight increase in brand sales in the U.S. over the first two months of the year.

According the BMW Group, U.S. sales of BMW brand vehicles in February were up 0.3% compared to the previous year. In the first two months of the year, brand sales were up 0.2% year-over-year, according to a news release.

BMW is set to roll out the new BMW 5 Series sedan. BMW brand sales were up in the U.S. during the month of February, however group sales continue to fall behind 2016. (Photo provided)The BMW X1 and Spartanburg-produced X3 each had marked increases in sales in February. Sales of the X3 increased by 4,020 and the X1 jumped 2,050 over the same month a year ago.

However, when combining Mini brand sales, BMW Group sales in the U.S. continued to trend downward. Combined February sales were 2.5%. down from 2016 and year-to-date sales were 1.6% lower than 2016.

Mini sales specifically dropped off 24.1% in the U.S. for the month and 13.1% over the first two months of 2017.

“March is the real beginning of the automotive selling season in the U.S. and BMW is well positioned for success with the right mix of vehicles and with the launch of the all-new 5 Series now underway,” said Ludwig Willisch, head of BMW Group Region Americas, in the release. “The trend toward Sports Activity Vehicles is strong but so is demand for the new 5 Series, especially the new M550 which goes on sale in the spring along with the hybrid-electric 530e.”

BMW pre-owned sales continued to set a record pace as February 2017 sales were 30.2% higher than the same time a year ago for certified pre-owned and 36.1% higher for non-certified.

BMW Group sales in U.S. — February 2017

 

Feb. 2017

Feb. 2016

Change

YTD 2017

YTD 2016

Change

BMW Brand

22,558

22,498

+0.3%

40,667

40,580

+0.2%

BMW passenger cars

13,887

13,777

+0.8%

24,926

26,626

-6.4%

BMW light trucks

8,671

8,721

-0.6%

15,741

13,954

+12.8%

Mini brand

2,154

2,839

-24.1%

5,264

6,077

-13.4%

Total Group

24,712

25,337

-2.5%

45,931

46,657

-1.6%

Source: BMW of North America

Reach Matthew Clark at 864-720-1222.

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