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BMW U.S. sales off in April; X models strong

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Sales of the BMW X3 jumped 32.3% year-over-year in the month of April, marking one of the largest sales increases of any vehicle in the BMW brand. The X3 is exclusively produced at Plant Spartanburg in South Carolina. (Photo/Provided)

After a strong March that saw BMW brand sales record their first year-over-year increase of the year, the BMW Group reported a 9.3% drop off in U.S. brand sales during the month of April.

The company said 22,624 BMW vehicles were sold in April 2017 compared to 24,951 in April 2016. Over the first four months of 2017, brand sales in the U.S. were down 1.3% year-over-year.

The biggest jump in brand sales came with the Spartanburg-produced X3 model which increased 32.3% year-over-year on 3,204 models sold. The X1 saw a 29.4% increase in sales in April while the 7 Series ticked up 14%.

“For BMW, tight supply of key models had a strong effect in April” said Bernhard Kuhnt, president and CEO, BMW of North America, in a news release. “Our very popular new 5 Series is still ramping up production as the latest variants are making their way to our dealerships. Our Sports Activity Vehicles are still in high demand with the X1 and X3 turning in good results.”

Sales of the X models have been the lone positive over the first four months of the year for BMW as light truck sales are 16.3% higher year-over-year and were 4.1% higher compared to April 2016.

Mini USA reported a 27.4% drop in sales for the month of April on 3,481 automobiles sold. Year-to-date, Mini brand sales in the U.S. are down 12.2% on 13,732 models sold compared to 15,635 sold in the first four months of 2016.

BMW Group sales — combined BMW and Mini brands — were off 12.2% in April with 26,105 vehicles sold between the two brands. Over the first four months of the year, sales were down 2.8% year-over-year with 108,038 vehicles sold.

A bright spot in BMW sales for April was pre-owned vehicles. BMW reported total pre-owned sales of 20,608 — including 12,757 certified pre-owned vehicles — in April, an 8.2% jump year-over-year. Mini pre-owned sales were down 15.9% year-over-year in April.

BMW Group U.S. sales, April 2017

 

April 2017

April 2016

Change

YTD 2017

YTD 2016

Change

BMW brand

22,624

24,951

-9.3%

94,306

95,564

-1.3%

BMW passenger cars

15,168

17,786

-14.7%

58,793

65,028

-9.6%

BMW light trucks (X models)

7,456

7,165

+4.1%

35,513

30,536

+16.3%

Mini brand

3,481

4,796

-27.4%

13,732

15,635

-12.2%

BMW Group

26,105

29,747

-12.2%

108,038

111,199

-2.8%

Source: BMW Group April 2017.

Reach Matthew Clark at 864-720-1222.

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