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BMW Group sets four-month global sales record

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BMW Group sales — including BMW, Mini and Rolls-Royce — hit a sales record for the first four months of the year.

According to the company, sales jumped 5.8% year-over-year with 779,736 vehicles sold around the world from January to April of 2017. In the month of April, sales were 7.4% up year-over-year on 192,494 vehicles sold.

Global sales were anchored by increases in deliveries of the X1 (80.9% increase in April), Spartanburg-produced X3 (17.3% increase in April) and the 7 Series (33.7% increase in April).

The BMW Group reported its best first four months ever in global sales with a 5.8% increase year over year. Part of the reason was the new 5 Series — including the BMW 530e iPerformance — generating more than 27,000 sales in its first full month on sale in April. (Photo/Provided)“Customer demand is high across the range with a number of stand-out models, including the X1, the 5 Series and the 7 Series. As availability of the new BMW 5 Series ramps up, demand for this new generation is twice as high as for the previous model at this point in the market launch,” said Ian Robertson, member of the BMW AG board of management responsible for sales and Brand BMW, in a news release.

BMW brand sales jump 6.2% year-over-year over the first four months of the year with 668,095 vehicles sold. The company said BMW brand sales had the best April in history as 164,641 vehicles were sold, a 9.4% increase over April 2016.

BMW i and iPerformance vehicles jumped 43.4% in the month of April as the group reported 6,466 vehicles sold.

“With demand for our electrified vehicles up over 80%, I’m confident that we’ll achieve our target of delivering 100,000 electrified cars on the road this year, underlining our industry-leading position in the field,” Robertson said.

Sales of Mini brand vehicles were up 3.6% year-over-year in the first four months of 2017 with 110,643 vehicles delivered despite being down 3% for the month of April. The growth over the first four months was spurred by jumps in sales of the Cabrio (86.2% increase in first four months) and the Clubman (16.9% increase in first four months).

The global increases were driven by jumps in demand in Asia and Europe. In the first four months of the year, European demand for BMW and Mini vehicles was up 3.4% while demand in Asia was up 14.4%. Demand for vehicles in Asia was anchored by sales in Mainland China where interest jumped 39.2% year-over-year in the first four months of 2017. Sales in South Korea also experienced a sizable jump — 26.1% year-over-year in the first four months of the year.

BMW Motorrad sales increased 6.7% on 17,915 vehicles sold over the first four months of 2017. For the month of April, sales of Motorrad vehicles was up 5.9%.

BMW and Mini sales by region

 

April
2017

Change from
previous year

YTD
April 2017

Change from
previous year

Germany

24,088

-13.8%

101,017

+0.7%

United Kingdom

15,704

-0.7%

78,638

+4.9%

Europe total

84,853

-0.8%

352,703

+3.4%

China (Mainland)

48,869

+39.2%

191,697

+18.2%

South Korea

6,410

+26.1%

20,826

+6.5%

Asia total

68,374

+32.8%

268,215

+14.4%

United States

26,105

-12.2%

108,038

-2.8%

Mexico/Latin America

3,029

+15.8%

11,562

+18.4%

Americas total

34,304

-9.6%

136,291

-1.3%

Source: BMW Group sales report

Reach Matthew Clark at 864-720-1222.

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