As of midnight Dec. 31, WYFF 4 — the NBC affiliate in the Upstate — is no longer available on a national satellite provider’s channel lineup.
Due to an impasse in negotiations between DirecTV and Hearst Television — parent company of WYFF — the channel was removed after midnight on Jan. 1. The two companies are in the middle of renegotiating a carriage agreement which would allow Hearst Television channels to resume coverage on DirecTV.
John Humphries, WYFF 4 president and general manager said Hearst “has a long history of successfully concluding agreements with cable companies and other satellite distributors” but that DirecTV was “seeking the right to carry our stations at below market rates.”
“We have not ‘blacked out’ our station,” Humphries said, in a statement. “You may continue to receive our station for free, over the air, and, where available, from your local cable or satellite provider.”
In addition to the Upstate market, Hearst Television has stations in Savannah, Ga., Greensboro/Winston, N.C. and in 29 other markets across the country.