Barry Beck said he spent two days walking up and down streets in Greenville looking for the right place to “serve the urban superwoman and suburban power moms of Greenville.”
Now, he’s found it.
“I have always wanted to be here; a southern enclave which is one of the nicest neighborhoods in America,” Beck said in an email to GSA Business Report. “We love to be in neighborhoods and embed ourselves in the community. It was an exciting challenge to find the exact right location, size and presence as we have increasingly transitioned from a favorite cult secret to an iconic luxury brand and household name.”
The company, which was started in 1999 in Georgetown inside the District of Columbia, has a location on King Street in Charleston and is planning another on Kiawah Island. There is also a location in Savannah, Ga.
Zach Hines, of Spencer/Hines Properties, represented the owner of the building that formerly housed Town House Galleries, in the leasing of the space. He said there was over a six-month search for “the perfect tenant” for the building and the preference was for a high-end retailer to lease the space.
“This is a huge win for downtown Greenville as Bluemercury is a very sought after tenant with not many stores in the southeast,” Hines said.
According to its website, Bluemercury offers “innovative beauty products and honest, expert advice.”
“The client is sophisticated, highly educated and affluent,” Beck said. “It reminds me of my hometown in Bethesda, Maryland; exciting, vibrant, chic, and super upscale, yet still hip and down to earth.”
Bluemercury was sold to Macy’s for a reported $210 million in 2015, according to Forbes.
Editor's note: Bluemercury was actually sold to Macy's in 2015, not 2016.