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Coast Apparel opens retail store in downtown Greenville

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Delta Apparel brand Coast Apparel has entered the Greenville retail market.

Coast Apparel has opened a concept store at 324 S. Main St., next door to parent company Delta Apparel’s corporate headquarters, according to a news release.

Delta Apparel Inc. purchased Coast Apparel in August 2016 and the downtown Greenville retail shop is the third location for Coast in South Carolina. Coast has a location in Pawleys Island and a fulfillment center on Augusta Road in Greenville.

“Coast has been a great addition to our portfolio of lifestyle brands and we continue to be excited about its geographic versatility and growth potential across regional markets,” Robert Humphreys, Delta Apparel Inc. chairman and CEO, said in the release. “We look forward to adding more Coast retail doors to build consumer awareness of the brand.”

The new store will feature various lines of products from shorts to shirts and leather goods. In addition, the store will also carry products from Salt Life and Soffe, which are also Delta Apparel brands.

“Coast is truly an expression of one’s personality through their clothing. As a ‘lifestyle brand’ it represents being able to go from the office to date night or from the beach to a ball game,” Kerry McLeod, president of Coast Apparel, said in the release. “It transcends generations and provides that casual coastal vibe that everyone can enjoy and appreciate. Opening a store in a dynamic place like downtown Greenville not only made business sense but it just felt right.”

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