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Entegra partners with Wellness Arena for entrance naming rights

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Staff Report
gsanews@scbiznews.com
Published Nov. 9, 2015

Franklin, N.C.-based Entegra Bank has signed a five-year partnership with the Bon Secours Wellness Arena for the main entrance naming rights.

Additionally, the bank will become the “official banking partner” of the arena. The main entrance to the arena is now officially named the Entegra Bank Entrance. The holding company of Entegra Bank, Entregra Financial Corp., has operated a loan production office in Greenville since the beginning of 2015, and the bank plans to hold a “soft opening” at its first S.C. branch location at 501 Roper Mountain Road in Greenville later this month.

The main entrance to the Bon Secours Wellness Arena is now called the Entegra Bank Entrance after the bank and arena formed a five-year partnership. The bank will also be the “official banking partner” for the arena. (Photo provided)

The main entrance to the Bon Secours Wellness Arena is now called the Entegra Bank Entrance after the bank and arena formed a five-year partnership. The bank will also be the “official banking partner” for the arena. (Photo provided)

“Our partnership with the Bon Secours Wellness Arena gives us a unique, highly credible platform for branding and marketing to new customer relationships we hope to create in this market,” said Jimmy Kimbell, Entegra market president.

Entegra Bank also recently announced it was moving forward with acquisitions of Arthur State Bank branches in Anderson and Chesnee. The North Carolina commissioner of banks is receiving public comments until Nov. 29 on the potential acquisition. The bank currently has branches across Western North Carolina in Cherokee, Henderson, Jackson, Macon, Polk and Transylvania counties.

Beth Paul, general manager of the Bon Secours Wellness Arena, said the partnership will give the bank exposure to “over 500,000 arena guests per year.”

“Their community mindedness and involvement is a natural complement to our own mission of being strong community partners,” Paul said.

The arena is home to the Greenville Swamp Rabbits, an East Coast Hockey League team affiliated with the New York Rangers. It will also host Clemson University men’s and women’s basketball during the 2015-16 season as Littlejohn Coliseum is renovated.

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