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BMW Group reports drop in domestic sales in May

Automotive
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BMW brand sales continued a downward trend in the United States for the month of May.

According to the company, domestic BMW brand sales for the first five months of 2016 are 8.7% lower than the same time a year ago. BMW Group reported 124,581 vehicles sold in 2016 compared to 136,447 in the first five months of 2015.

Domestic sales have been boosted by the new BMW X1 which had a 93.9% increase in sales for May. The Spartanburg County-produced X3 had a 28% jump in sales and the X6 increased sales by 26% in the month.

“The shorter number of selling days in May no doubt affected the month totals but the ongoing transition to X models remains clear,” said Ludwig Willisch, president and CEO, BMW of North America, in a statement. “The BMW X1 grows more popular each month with its siblings X3 and X6 giving it strong support.”

Group sales – BMW and Mini combined - for the month of May were 33,612, an 8.8% drop from the 36,836 sold in May 2015. Overall group sales in the United States are down 9.8% over the same five-month period a year ago.

Mini brand sales dropped 21.2% in May from 5,833 sold in May 2015 to 4,595 sold in May 2016. Year-to-date, Mini sales are off by 16% over the same period a year ago.

Moving forward, Willisch said there is hope that domestic sales will pick up in the coming months.

“The X5 was limited only by availability but that will continue improving in the months ahead,” Willisch said.

Motorrad sales declined 40% from May 2015 figures while sales numbers for BMW and Mini pre-owned vehicles were not available.

New vehicle sales of BMW of North America for May 2016

                                    

 

BMW brand

BMW passenger cars

BMW light trucks

Mini brand

Total group

May 2016

29,017

20,267

8,750

4,595

33,612

May 2015

31,003

21,691

9,312

5,833

36,836

% change

-6.4

-6.6

-6

-21.2

-8.8

YTD May 2016

124,581

85,295

39,286

20,230

144,811

YTD May 2015

136,447

98,556

37,891

24,086

160,533

% change

-8.7

-13.5

3.7

-16

-9.8

Source: BMW of North America

Reach Matthew Clark at 864-720-1222.

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