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BMW Group reports drop in U.S. sales in July

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The BMW Group continued its downward trend of its U.S. sales in July. According to the company, its domestic sales were down 4.4% in July compared to the same month a year ago.

The company said it sold 25,777 in July 2016 compared to the 26,970 is reported in July 2015. For the year, domestic sales are down 8.4% compared to the same time a year ago.

Sales of the BMW 7 Series, 2 Series and X1 models were bright spots in the sales report. BMW said sales of its 7 Series vehicles jumped up 31.3% in July while the 2 Series sales were up 66.1% and the X1 jumped 79.1%

Ludwig Willisch, president and CEO of BMW of North America said, in a press release, that the X models – of which all but the X1 are exclusively produced at the company’s manufacturing facility in Spartanburg County – have been strong throughout the year.

“The volatility that has characterized the 2016 sales year was clearly evident in the beginning of the third quarter,” Willisch said. “As we have seen through the early months of the year, the 2 Series and X1 have acquired a strong following and the 7 Series continues gaining ground.

Specifically, Mini brand sales dropped 8% from 5,191 vehicles sold a year ago to 4,774 reported sold in July 2016. Over the first seven months of the year, the Mini brand sales have been down 15.6% compared to the same time period a year ago.

Group sales – BMW and Mini brands combined – were off by 5% in July and are down 9.5% year-to-date compared to 2015. In the first seven months of 2016, sales were 209,131 compared to 231,044 reported sold in the first seven months of 2015.

BMW U.S. sales

 

July 2016

July 2015

% change

YTD 2016

YTD 2015

% change

BMW brand

25,777

26,970

-4.4

179,213

195,593

-8.4

BMW passenger cars

19,621

17,819

+10.4

124,875

136,904

-8.8

BMW trucks

6,156

9,151

-32.7

54,338

58,689

-7.4

Mini brand

4,774

5,191

-8

29,918

35,451

-15.6

Group total

30,551

32,161

-5

209,131

231,044

-9.5

Source: BMW of North America

Reach Matthew Clark at 864-720-1222.

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