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BMW domestic sales drop in August

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BMW brand sales have continued to decline in the United States as the company reported an 8% drop off in sales for the month of August.

According to a news release, the company said vehicle sales in the U.S. were 25,531 in August compared to 27,755 in August 2015.

Despite the drop, sales of the South Carolina-produced X3 and X5 sports activity vehicles had increases in August. The company reported X3 sales increased to 4,668 in August while X5 sales increased to 4,121.

“The clear trend toward Sports Activity Vehicles took a good-sized leap forward in August, as our U.S. plant again increased production and availability of the always popular BMW X3 and X5 pushing total X model sales to 44% of BMW retail in the U.S. in August,” said Ludwig Willisch, president and CEO, BMW of North America, in the release.

For the first eight months of the year, BMW Group sales lagged behind the same period a year ago by 8.3%. The BMW Group reported selling 204,744 vehicles in the first eight months of 2016 compared to 223,348 over the same period a year ago.

Mini brand sales dropped off 2.7% in August as the BMW Group reported sales of 4,969. Year-to-date, the brand sales have dropped by 14% from 40,560 in 2015 to 34,887 sold in the first eight months of 2016.

Overall BMW Group sales – BMW and Mini combined – were off by 7.2% in August and 9.2% over the first eight months of the year.

Willisch said the X models – produced in South Carolina – should continue to carry group sales for the last two quarters of the year.

“With the production increase, I fully expect the key SAV numbers to remain strong in the U.S. through the end of the year,” Willisch said.

With new car sales struggling to meet 2015 figures, BMW certified pre-owned sales set a record with 11,959 vehicles sold in August – a 19.3% increase over August 2015. Total pre-owned sales of BMW were up 54.9% as sales set a record with 24,420 sold in the month.

Mini certified pre-owned sales also set a record in August with 1,267 vehicles sold – a 11.7% increase over the same time last year. Total Mini pre-owned sales were up 2.9% over last year.

Both Mini and BMW total pre-owned sales were up through the first eight months of the year. BMW pre-owned were up 17.5% and Mini increased by 4.8%.

New BMW and Mini vehicle sales in U.S. as of August 2016

 

Aug. 2016

Aug. 2015

% change

YTD 2016

YTD 2015

% change

BMW brand

25,531

27,755

-8

204,744

223,348

-8.3

BMW passenger cars

15,730

21,929

-28.3

140,605

158,833

-11.5

BMW light trucks

9,801

5,826

+68.2

64,139

64,515

-0.6

Mini brand

4,969

5,109

-2.7

34,887

40,560

-14

Total group

30,500

32,864

-7.2

239,631

263,908

-9.2

Source: BMW of North America

Reach Matthew Clark at 864-720-1222.

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