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Global BMW sales break September record

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The BMW Group said it bested is previous best sales mark for the month of September. According to a news release, the company said it sold 237,973 vehicles in the month, besting by 10.5% the same month a year ago.

The company also reported its best three-quarter performance in company history as it closed out the first nine months of the year with sales of 1,746,638, a 6.2% increase over the same period a year ago.

The BMW 740e iPerformance car is part of the company‚Äôs 7 Series which more than tripled sales in September 2016. The BMW Group reported its best three-quarter performance in company history. (Photo provided)“Demand for our premium models continues to grow around the world and in all vehicle classes. Customer interest in our broad range of electrified models is also stronger than ever, with a clear upward trend,” said Ian Robertson, member of the BMW AG Board of Management responsible for sales and marketing, in the release. “Our policy of balanced global sales continues to deliver sustainable success and profitability remains our primary focus.”

The Greer-produced X model continued its upward trend as the X3 (+12.9%), X4 (+15.9%) and X5 (+17.9%) helped drive the overall sales growth of the BMW brand. Additionally, sales of the 7 Series more than tripled from the same time a year ago. BMW brand sales have hit nearly 1.5 million for the first nine months of the year.

The company reported nearly 40,000 of its BMW i and BMW iPerformance vehicles have been sold in the first nine month of the year and over 7,000 of the electrified models were delivered to customers in September.

The Mini brand had a sales increase of 16.1% in September. For the first time on the company’s history, over 40,000 Mini brand vehicles were sold in a month.

“Our biggest growth drivers are the newest members of the MINI family, the MINI Convertible and the MINI Clubman, demonstrating the success of our brand realignment,” said Peter Schwarzenbauer, member of the BMW AG Board of Management responsible for Mini, BMW Motorrad and Rolls-Royce.

The European and Asian markets continued to see increases for both BMW and Mini. The BMW Group said sales in Europe increased by 12.1% in September. The two largest European markets, Germany and the United Kingdom, had sales increases of 13.2% and 12% respectively. In Asia, sales in mainland China increased by 19.6% in September while sales in Japan increased by 12.7% in the month.

Sales in the Americas continued to struggle in September as sales in the United States dropped by 5.2% In Mexico, sales of BMW and Mini did increase by 18.1% in September, but sales in the Americas over the first nine months of the year have dropped by 6.5%.

Rolls-Royce sales had the best third quarter in the history of the company, according to the release. Sales increased by 12.7% over the same time period a year ago.

BMW Motorrad sales experienced a 10.2% increase in September and year-to-date sales were up 3.2% compared to the same time period a year ago.

BMW Group sales at a glance


Sept. 2016

Change from Sept. 2015

YTD 9/2016

Change from 2015

BMW Group




















BMW Motorrad





Source: BMW Group

Reach Matthew Clark at 864-720-1222.

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