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X models pace increase in BMW domestic sales

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Sales of the Spartanburg-produced BMW X models paced overall BMW brand sales to a 0.1% year-over-year increase in January.

According to the BMW Group, the brand sold 18,109 vehicles in January compared to 18,082 sold the same time a year ago. Sales of the BMW X3 jumped 57.5% and the X5 increased 26.8% year-over year.

“The increased availability of the highly popular BMW X models is paying off as our X model U.S. sales in January topped the all-important 50% mark for the second month in a row,” said Ludwig Willisch, president and CEO, BMW of North America, in a news release.

Domestic group sales — BMW and Mini sales combined — dropped 0.5% year-over-year as January sales were 21,219 compared to 21,230 reported a year ago. The decrease was in large part to the 4% decline in Mini brand sales in the month. For January, Mini brand sales were 3,110, down from the 3,238 reported in January a year ago.

While BMW brand new car sales were up slightly, the company reported a record month in pre-owned sales. Certified pre-owned sales increased by 24.2% on 10,202 sold in January. Total pre-owned sales were up 32.6% with 18,219 vehicles sold in January.

Mini certified pre-owned sales were off 0.5% over January 2016, but total pre-owned sales were up 18% from the same time a year ago.

Willisch said he expects February sales to be strong as the company plans to unveil its next generation 5 Series in the coming weeks.

BMW Group new vehicle sales, January 2017


January 2017

January 2016


BMW brand




BMW passenger cars




BMW light trucks




Mini brand




Total group




Source: BMW Group

Reach Matthew Clark at 864-720-1222.

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