Luxury automaker opens second U.S. location in Greer

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The automaker Genesis opened its second U.S. retail location today with a dealership in Greer.

Genesis of Greer is owned and operated by dealer principal Mark C. Escude and MCE Automotive Inc., according to a news release.

“This has been a great year for Genesis and opening our second standalone retail facility is the perfect way to cap off 2022,” said Claudia Marquez, chief operating officer of Genesis Motor North America. “We are glad to partner with Mark and MCE Automotive Group as we continue to move toward the next chapter of our customer focused retail experience.”

The dealership is at 13730 E. Hampton Blvd.

The company said its retail locations — their first is in Lafayette, La. — are designed so that customers' time and convenience are at the center of the experience. The facility features an open floor plan with distinct brand elements and the required infrastructure to support an upcoming portfolio of Genesis electric vehicles.

"We are pleased that Genesis of Greer will play an important role in delivering an unparalleled automotive retail experience to customers in our community," Escude said in the news release. “Our community is at the heart of everything we do, and we are pleased to give Genesis a permanent new home for our customers here in Greer. As part of our grand opening, a charitable donation of $15,000 will be given to Greer Relief to help our local community.”

The news release said more retail locations are under construction across the country.

Genesis Motor LLC is a stand-alone luxury brand owned by South Korea automaker Hyundai Motor Co. Its vehicles include the G90, the 2023 MotorTrend Car of the Year.