Greenville business launches Shop Small Upstate campaign

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A Greenville graphics company is launching a “Shop Small Upstate” campaign in solidarity with Upstate mom and pop enterprises during National Small Business Week.

Bright Graphics Design has posted customizable stickers and a poster for businesses to download for free off its website to help local businesses gain greater visibility, especially during a time when 50% to 60% of U.S. shoppers that made their first e-commerce purchase last year have made a repeat purchase online in lieu of a brick-and-mortar purchase, according to a study from NielsenIQ.

“More than ever, customers are shopping online, so, more than ever, small businesses must have a strong online presence grounded on solid digital marketing strategies,” Roberta Silva, digital marketer and media relations specialist for Bright, said in a news release.

Bright is encouraging Upstate residents to tag their favorite small business on social media when posting pictures of the stickers and posters with the hashtags #shopsmallupstate #smallbusienssweek and #growbrightly throughout the week.

Stickers and posters feature Greenville, Simpsonville, Mauldin, Greer, Taylors, Spartanburg, Easley, Fountain Inn and Inman with more cities to come, according to the release. Business owners can also receive a customized sticker with their business logo and chosen city if they submit a request at [email protected] by May 31.

“At Bright, we’re all about connections, so this campaign aims to connect small, local businesses to customers in a meaningful way. It also provides small businesses with a free tool to increase their brand awareness in digital platforms,” Clarissa Gainey, creative director and founder of Bright, said in the release.