The entrance to the Bon Secours Wellness Arena facing North Church Street has a new name.
Furman University has signed a multiyear agreement with the arena to sponsor the entrance and have signage displayed throughout the arena’s interior and exterior.
“We want to be an integral partner with the community and celebrate our role as Greenville’s university,” said Elizabeth Davis, Furman University president, in a news release announcing the agreement. “Having such a dynamic and creative presence at the arena, which welcomes more than 550,000 visitors a year from the Southeast and beyond, will help increase our awareness and visibility, another goal of The Furman Advantage. This partnership is one way we can show our commitment to Greenville, and it reflects our desire to connect more deeply with the community.”
Furman will have flags displayed around the outside of the arena as well as inside along the concourse. Additional messaging along with digital displays on the arena scoreboard and ribbon board are part of the agreement, according to the release. The university will also be able to use the arena for university events.
“We are excited to incorporate the Furman brand into the arena and to launch our new partnership,” said Beth Paul, general manager of the Bon Secours Wellness Arena, in the release. “We began working with Furman last year when we partnered on the successful bid for the NCAA tournament in March. That was such a good experience for both institutions that we decided to continue the partnership and bring Greenville’s university to the arena.”
The arena will host the Southeastern Conference Women’s Basketball Tournament on March 1-5 and the first and second rounds of the NCAA Division I Men’s Basketball Tournament on March 17-19.