The city of Greenville has opened the application window for tourism fund grants until Feb. 12 to invest in tourism capital projects, marketing campaigns or events with the ability to increase leisure travel to the city.
Funding will be allocated based on an individual review of the event or project’s potential economic impact on local restaurants and accommodations, according to the city’s announcement. Applicants will also need to upload information on funding sources, budget, eligible expenses, and current audited financial statements.
The opening of the capital fund stems from a July 13 resolution (.pdf) allocating almost $470,500 from the state accommodations tax fund for Greenville’s 2020-2021 tourism projects.
The state approved the first round of funding for upcoming tourism projects in June, but according to the resolution, allocation of the funds had been delayed since so many events were cancelled.
The State Accommodation Tax Advisory Committee recommended granting $2,500 to Discover Upcountry Marketing, $5,000 to Euphoria, $5,000 to Fall for Greenville, $2,500 for Upstate Veterans Alliance Veterans Salute, $2,500 to the Philadelphia Church of God, $152,987 to the Metropolitan Arts Council and $300,000 to Visit Greenville, according to the resolution.