GHS, Palmetto Health to adopt new names

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Greenville Health System and Palmetto Health next week will announce details of their plan to operate under a single brand, sharing a new name and logo in 2019.

As part of the new identity, the GHS, Palmetto Health and Palmetto Health-USC Medical Group brands, including their names and logos, will be retired, according to a news release. GHS and Palmetto Health will share a new purpose statement as well, which will replace current mission, vision and values statements. In addition, the interim name of the parent company, SC Health Co., will be replaced with the new name, the news release said.

The new company name and logo will begin replacing the GHS and Palmetto Health names and logos in early 2019. However, campus and hospital names will retain their core name identities, the news release said. Legacy hospital identities like Baptist, Greenville Memorial, Laurens, Richland and Tuomey will be included in the new names.

The Palmetto Health-USC Medical Group will change its name and logo in late 2019. GHS and Palmetto Health announced plans to join forces in June 2017.

More information about the new brand identity, including the name, logo and purpose statement, will be announced Tuesday.