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Hospitality and Tourism

Burger joint in downtown Greenville to reopen under new name

Hospitality and Tourism
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When it reopens in a few weeks, Social Burger will have a new name to better reflect its growing menu choices. (Photo/Provided)A popular walk-up burger bar in Camperdown Plaza, known for its chef-designed smash burgers, will reopen under a new name this spring after a winter hiatus.

Social Burger will reopen mid-March as Perfect Buns, with quick service and a walk-up window that will feature a menu of handheld American crowd favorites, according to a news release.

Heather Meadors Whitley, Auro Hotels corporate director of communications, said they feel the new brand conveys their focus on serving a variety of handheld American favorites — not just burgers.

“We have terrific chicken sandwiches, delicious vegan sandwiches, plus this will help us stay on brand when we create handheld specials like empanadas, for example,” Whitley said. “In addition, we feel this brand would be a hit in other markets where we may be building hotels in the future.”

Fans of Social Burger will find the same smash burgers and sandwiches served before, plus new items like chicken bites and salad wraps at Perfect Buns. They also will serve beer and wine on tap as well as a selection of frozen beverages including frosé and sangria.

Perfect Buns offers fresh, toastable buns that won’t crumble, real lactose-fermented pickles, and its “Perfect Sauce,” which took weeks to develop in their kitchen, the release said.

“We tried different ratios of spices until we got the one we considered the perfect complement to our burgers, buns and fries,” the release said. “At Perfect Buns, we amplify the perfection in every ingredient by selectively sourcing and preparing each one to complement each other, well, perfectly.”

Guests can order at the window, online for pick up, grab a seat in the plaza or take it to go.

Perfect Buns is on Instagram at @perfectbuns_gvl.

Reach Krys at 864-640-4418.

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