SCBIO rebrands, launches new website

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SCBIO has a new look.

The statewide life sciences organization has introduced refreshed branding across all touchpoints and launched a new website to meet the needs of the organization and its constituents across the region, an SCBIO news release stated.

"Our members, our industry, and our world look and operate differently today than they did when SCBIO was formed more than a decade ago," James Chappell, CEO of SCBIO, said in the release. "As SCBIO and our industry advance, we must share South Carolina's life sciences story more broadly and even more consistently. That led to this new visual identity and communications tools for use internally and externally."

Working with branding partner Stilwell & Co., the brand refresh includes a new logo, fonts, color palette, website and numerous tools across all communications channels, the release stated. The look and feel are rooted in the brand of the past yet with a fresh and contemporary look reflective of today's industry, Chappell said.

The relaunch is part of SCBIO’s strategic emphasis on developing an expanded visibility with key opinion leaders both domestically and globally, Chappell said. The statewide life sciences organization, which represents more than 1,000 organizations statewide employing more than 87,000 professionals across the state, intends to present its brand to such diverse audiences as corporate pharma and medical device executives, health care and health IT leaders, top officials in government and higher education, and even to venture funds and sources of capital, the release stated.

“This diverse industry necessarily has a wide range of audiences of importance; thus we need to tailor our messages and approaches to connect with many diverse stakeholders,” Chappell said in the release. “With South Carolina’s life sciences growth outpacing that of all other Southeastern states since 2017, we needed a bold, fresh look to represent the industry across numerous touch points. We believe this achieves that goal.”

New website features include implementation of a customer relationship management system to better capture data and store information on the fast-expanding industry and its supporters, the release stated. A security-enhanced WordPress architecture, plus expanded sections on SCBIO and its industry leadership and members, and detailed sections on each of its areas of strategic priority are also incorporated in the site.

Further sections will be added to the website over the coming months, according to the release.

South Carolina’s life sciences industry has a $25.7 billion annual economic impact in the state, ranking it among South Carolina’s largest economic contributors, the release stated, with an industry presence in 42 of 46 counties.