Please ensure Javascript is enabled for purposes of website accessibility
SC Biz News


Spartanburg-made X3 gets starring role

  • Share

The S.C.-made BMW X3 making its appearance in the summer action film Black Widow. (Photo/Youtube)One of the co-stars of the Marvel series film Black Widow hails from South Carolina.

There’s no speaking part, though, unless you count the roar of its engine.

One of two BMWs featured prominently in the film, released this month in U.S. theaters, is a BMW X3 made at Plant Spartanburg.

The S.C.-made X3 is one of two BMWs featured prominently in a new film in the Marvel Universe series. (Photo/Provided)Jens Thiemer, senior vice president for customer and brand for BMW, said the spy thriller made a good platform for the image the company is trying to cultivate for the X3 and the other car used in the movie, a BMW 2 Series Gran Coupé.

“This is the very first time BMW has worked with Marvel Studios and the result is just stunning,” Thiemer said in a news release. “Having the BMW X3 and the 2 Series Gran Coupé playing key roles in Black Widow is part of our marketing strategy, adding strong emotional value to the communication of these models. As emotional and thrilling stories play an increasing role in our brand communication, we are definitely looking forward to continue working with Marvel Studios.”

The movie is produced by Marvel Studios and distributed by Walt Disney Studios Motion Pictures. Scarlett Johansson stars as Natasha Romanoff, the Black Widow.

“There is no better vehicle to take us on Natasha’s journey as she sorts her past than a BMW,” Mindy Hamilton, senior vice president of partnership marketing at The Walt Disney Co., said in the news release. “The X3 and 2 Series Gran Coupé are sleek and agile, just like Black Widow, and we are so excited for the world to see where we’ve been together. ...”

BMW Manufacturing Co. LLC in Greer manufactures the X3, X4, X5, X6 and X7 models, which the company calls sports activity vehicles.  

Black Widow is in theaters now and available on Disney+ with Premier Access.

Reach Ross Norton at 864-720-1222.

  • Share
Write a Comment

Subscribe to Our Digital Newsletters