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Southern Tide enters partnership for coastal conservation

Staff Report //May 26, 2020//

Southern Tide enters partnership for coastal conservation

Staff Report //May 26, 2020//

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Southern Tide, a Greenville-based apparel brand with a coastal theme, has a new partnership with nonprofit marine conservation and research organization Beneath the Waves.

The collaboration makes Southern Tides the official apparel partner for Beneath the Waves, according to a news release.

Beneath the Waves' mission is to improve coastal sustainability and ocean health. The partnership will focus on research along the Atlantic coast, with a goal of creating change for oceans and inspiring conservation through content development and immersive research activities, according to the news release.

Southern Tide has launched a collaboration apparel collection for the occasion, with plans to introduce a more extensive collection next year. A portion of the sales will support the partnership’s cause, the release said.

“Southern Tide has strived to positively impact coastal and marine conservation since our inception,” Southern Tide CEO Christopher Heyn said in the release. “We are proud to truly be doing the work that we believe is at the core of our brand. Southern Tide would not be a brand without the preservation of our coasts — and we consider this the purest part of our DNA. We could not be happier to be partnering with Dr. Austin Gallagher and Beneath the Waves in our efforts to continue this great responsibility.”