Locally Epic launched in the summer of 2017 with a mission to transform how people connect in the Greenville area.
Locally Epic engages local consumers via a mobile platform that allows them to enhance their ability to find local offers and promotions from a wide range of businesses in real time, while allowing businesses to effectively reach new audiences, said Chase Michaels, the company’s CEO and founder.
The app, which can be downloaded at www.locallyepic.com or found on Itunes or GooglePlay, has 45 total categories. Of them, 30 are business categories such as restaurants and stores, while the others are about job offers, nonprofit organizations, schools and more, he said. So far, 100 local businesses have signed on to promote their products and services on the Locally Epic platform.
“The idea is we want to take what makes the Greenville area so great and let people know about it in a way they have never seen it before,” Michaels said.
Michele Minor, Locally Epic’s chief information officer, said the technology behind the Locally Epic app allows businesses to fine-tune their message as needed. For example, if a restaurant, wants to get more people in during the dinner rush, they can target the app’s followers in a specific area and send offers and promotions right to their phone.
Locally Epic does this with software as a service mobile application that uses geofence and GPS technologies to connect local businesses with potential customers.
Locally Epic tested the app in the fall of 2016 by working with organizations such as the Greenville Swamp Rabbits and the Greenville Drive to help grow excitement. That early preview is a reason there were more than 18,000 subscribers ready to go when it launched in late July.
“Consumers get the offers they want, when and where they want them,” Minor said. “Business owners can create an offer, choose the time it broadcasts and how long that promotion lasts. This allows the business to engage the consumer when they are near the business and looking to make a purchase.”
However, the Locally Epic platform will do more than connect consumers and businesses, said Dave Ropes, the company’s chief marketing officer. The application also can be used to help nonprofits to find volunteers; event organizers to track crowd movement during major events; bring together job seekers and companies with openings, and more uses.
Locally Epic also allows a business better and stronger ways to build a trackable customer loyalty program, he said.
“Locally Epic is the next generation of real-time location-based marketing technology for businesses and consumers,” Ropes said. “Locally Epic leverages time, space and message deployment with real-time aspects of engagement, implementation, customer loyalty and consumer acquisition metrics.