Spartanburg-based Denny’s is sending its new Mobile Relief Diner to areas impacted by Hurricane Florence. The 53-foot traveling kitchen will serve free, freshly-cooked pancake breakfasts to those in need, including residents, first responders and volunteers.
"At Denny's, our brand purpose is rooted in the fact that we love to feed people — and have ever since our company was founded in 1953," said John Dillon, chief marketing officer for Denny's, in a news release. "While we deliver on that brand purpose every day inside of our restaurants, the Mobile Relief Diner allows us do what we do best by going out into local communities to offer a hot and comforting meal during a time when they could really use it the most. And knowing the devastation that Hurricane Florence has created and will continue to create in the Southeast, it is very important for us to deploy the Mobile Relief Diner straight into those communities to help the displaced as they work to get back on their feet."
Built from the ground up, the Mobile Relief Diner is a fully-functional diner on wheels that was specifically designed by Denny's to travel to virtually anywhere in the U.S. during emergency situations to serve free hot pancakes, along with bacon, coffee and drinks, the release said. The Mobile Relief Diner will work closely with local officials, disaster relief organizations and local franchisees and store operators to identify the areas most in need.