Please ensure Javascript is enabled for purposes of website accessibility

Merle Norman Cosmetics opens in Aston Properties’ Verdae Village

GSA Biz Wire //November 2, 2023//

Merle Norman Cosmetics opens in Aston Properties’ Verdae Village

GSA Biz Wire //November 2, 2023//

Listen to this article

Greenville, South Carolina – Merle Norman Cosmetics, an international cosmetic company specializing in skin care, personal care, and makeup products, is pleased to announce the opening of its newest location in the Verdae Village Shopping Center on the corner of Laurens Road and Verdae Boulevard.

The 1,500-square-foot space facing Laurens Road offers customers the company’s signature top-of-the-line cosmetic products and services and is equipped with an experienced staff and three rooms available for rent to estheticians.

The Verdae Village studio is owned by Jessica Carter, a fourth-generation franchise owner whose great grandmother, Beryl Hiller, opened Greenville’s first Merle Norman Cosmetics franchise on Laurens Road in 1958.

“We’re excited to open our studio at Verdae Village,” Carter said. “My great grandmother was passionate about entrepreneurship and making women look and feel beautiful every day, and I feel honored to follow in her footsteps by opening this store.”

The company was founded in 1931 by Merle Nethercutt Norman, a pioneer of the cosmetic industry, with the vision of empowering women in life and business.

In addition to the company’s traditional services, Merle Norman Cosmetics at Verdae Village offers spray tanning and free steam facials, makeovers, and foundation color checks. The studio also plans to have at least two sales a year, and twelve days of Christmas specials.

Merle Norman Cosmetics joins a variety of tenants at the Verdae Village Shopping Center, including Food Lion, Lowe’s Outlet, Planet Fitness, Office Depot, Greenfield’s Bagels, Mr. K’s Used Books, 19 Wine & Spirits, and more.

The studio is open Monday through Saturday from 10 a.m. to 5 p.m. For more information about the Merle Norman Cosmetics studio, visit

About Merle Norman Cosmetics at Verdae Village

We’re your convenient neighborhood source for the very finest cosmetics from Merle Norman. For years, women have relied on Merle Norman to meet their Skin Care and Color needs. Because there really is a difference. This Merle Norman Cosmetic Studio is a local business, independently owned and operated. Our Staff is carefully trained and dedicated to helping you select the products that are right for you. Our long-term commitment to personalized service and the unique philosophy of “Try Before You Buy” is your assurance of satisfaction.

About Aston Properties

Aston was founded in 1980 by Steele Dewey to provide attractive, necessity-based shopping centers in communities throughout the southeastern and mid-Atlantic United States. Over its 43-year history, Aston has secured its business by forming mutually beneficial and enduring relationships with grocery stores and other necessity retailers with their team of exceptional real estate professionals. Aston provides the full complement of real estate services, including property management, leasing, development, and capital market services. As a result, the business has a long track record of success and is well-positioned to capitalize on future opportunities in the Greenville area where it currently owns North Hills Shopping Center, Verdae Village, McDaniel Village and Powdersville Plaza.