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Hospitality and Tourism

New brew celebrates Peruvian tradition

Hospitality and Tourism
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Viva Chicken specializes in pollo a la brasa, a traditional Peruvian street food. (Photo/Provided)Greenville-based Tetrad Brewing Co. and upstate newcomer Viva Chicken have teamed up to bring Chicha Morada to market.

Chicha Morada, a Peruvian-style ale, is created using the same recipe used to make Viva Chicken’s signature Chicha Morada juice. Made from purple corn, pineapple, apples and cloves, which are boiled for two hours, strained and cooled, Chicha Morada is based on one of the most beloved and traditional Peruvian beverages, according to a news release. 

The beer is available beginning Saturday on draft at Tetrad Brewing, 603 E. Stone Ave. in Greenville, and at Viva Chicken’s two South Carolina locations: 139 Woodruff Road in Greenville, and 9695 Red Stone Drive in Indian Land. Viva Chicken is a fast-casual Peruvian rotisserie restaurant.

Chicha is an ancient beer indigenous to Peru, traditionally made from purple Peruvian corn, according to the news release. Chica Marada is inspired by the traditional and sacred fermented beverage that has been brewed and consumed for centuries in the Andes region of Peru. It is a corn-based, spiced cinnamon and clove holiday ale that the news release says is “full-bodied and approachable with a hazy purple color.” 

Chicha Morada is an ancient beer indigenous to the Peruvian Andes made from purple corn. (Photo/Provided)“We love pushing our boundaries and experimenting with new brewing techniques,” John Bucher, head brewer for Tetrad Brewing Co., said in the release. “Chicha is a style that you don’t see very often in the states and we jumped at the opportunity to work with Viva on our interpretation of this classic Peruvian brew. Staying true to the style, we used as much corn as possible in the mash and yeast that accentuates the fruit flavors of the Chicha.” 

Tetrad and Viva Chicken will host a Chicha Morada launch party at Tetrad Brewing Co. on Saturday from 2-5 p.m.

As an extension of Viva Chicken’s partnership with Mill Village Farms,  a Greenville-based non-profit that grows food and jobs in under-resourced communities, a portion of sales from Chicha Morada beer will be donated to the organization. Both Viva Chicken and Tetrad Brewing Co. will donate $1 each from each pint of Chicha Morada sold during the lunch party. In addition, Viva Chicken will donate $1 for every can of Chicha Morada ale sold at its Woodruff Road location and Tetrad Brewing Co. will donate $1 for every pint of Chicha Morada sold at its brewery to Mill Village Farms, the release said. 

“Chicha is one of the oldest beer styles in the world and is very significant to Peruvian culture,” Chef Bruno Machiavello, Viva Chicken cofounder and Peru native, said in the release. “We’re excited to work with Tetrad to make Chicha Morada and introduce this style of brewing to the Carolinas.” 

Viva Chicken specializes in pollo a la brasa from the streets of Peru. The company will open a second Greenville location in early 2022, occupying new construction adjacent to the Pelham at 85 Shopping Center at 3622 Pelham Road.

Tetrad Brewing Co. was founded by Chad Tydings and John Bucher in 2019.

 

Reach Ross Norton at 864-720-1222.

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